South by Southwest (SXSW) is an annual conference and festival celebrating the convergence of the interactive, film, and music industries. In 2017, SXSW challenged Eventbase to enhance the app further to better suit current user needs. I led the user research strategy for discovering an opportunity to elevate the SXSW mobile experience.
The result was a concierge-style chatbot using AI technology that helps attendees navigate SXSW, and get real-time answers. I worked closely with our agile teams to ensure the feature worked seamlessly, and designed the interface to be simple, intuitive, and aligned with the SXSW brand.