About

Launched as part of the rebranding of Airbnb, Airbnb partnered with R/GA to create a tool for hosts and guests to craft their own version of the Airbnb logo. The tool allowed guests, and hosts to remix the logo based on algorithmic inputs that generated a logo based on the name and location of the user. Once the logo was created, the user could add additional visual elements to create their own unique co-brand.

Objective

To engage existing users with the new brand, offering greater personalization and leveraging this momentum towards expanding the user base.

Role

I was apart of the R/GA experience design team responsible for the user research and delivery of this project. We focused on a process of rapid iterative prototyping and maintained a high level of collaboration with Airbnb and our development team in Brazil.

Skills

• UX Design

• User Research

• Rapid iterative prototyping